{"id":1781,"date":"2022-09-12T20:07:36","date_gmt":"2022-09-12T18:07:36","guid":{"rendered":"https:\/\/hotelmarketing.school\/?p=1781"},"modified":"2022-12-12T10:23:13","modified_gmt":"2022-12-12T09:23:13","slug":"curso-marketing-digital-hotelero","status":"publish","type":"post","link":"https:\/\/hotelmarketing.school\/cursos\/marketing-hotelero\/curso-marketing-digital-hotelero\/","title":{"rendered":"Curso de 8 horas sobre Marketing Digital Hotelero con Jaime Chicheri"},"content":{"rendered":"<h2>Curso de 8 horas sobre Marketing Digital Hotelero con Jaime Chicheri<\/h2>\n<h2>En \u00e9l aprender\u00e1s a aplicar las mejores estrategias de marketing para impulsar y rentabilizar al m\u00e1ximo tu establecimiento tur\u00edstico.<\/h2>\n<div class=\"responsive-tabs\">\n<h2 class=\"tabtitle\">Curso de 8 horas sobre Marketing Digital Hotelero con Jaime Chicheri - Parte 1<\/h2>\n<div class=\"tabcontent\">\n\n<p>Esta es la primera parte de las cuatro que componen el curso, es la m\u00e1s te\u00f3rica y en ella veremos:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Los 15 factores del \u00e9xito de una estrategia de Marketing Digital<\/li>\n<li>C\u00f3mo funciona el posicionamiento en buscadores: SEO Onpage y Offpage<\/li>\n<li>El blog y el v\u00eddeo como piedras angulares de tu estrategia de contenidos<\/li>\n<li>C\u00f3mo generar contenidos para usuarios y buscadores<\/li>\n<li>Publicidad digital<\/li>\n<li>C\u00f3mo gestionar una estrategia en Redes Sociales<\/li>\n<li>Email Marketing y embudos de conversi\u00f3n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>.<div class=\"rcp_restricted rcp_paid_only\"><p>Recuerda que puedes ver todo el contenido de este curso <a href=\"https:\/\/hotelmarketing.school\/registro\/\">suscribi\u00e9ndote<\/a>, o si ya eres socio <a href=\"https:\/\/hotelmarketing.school\/log-in\/\">iniciando sesi\u00f3n<\/a><\/p>\n<\/div><\/p>\n<p>[\/restrict]<\/p>\n\n<\/div><h2 class=\"tabtitle\">Curso de 8 horas sobre Marketing Digital Hotelero con Jaime Chicheri - Parte 2<\/h2>\n<div class=\"tabcontent\">\n\n<p>En el v\u00eddeo de hoy profundizaremos en la explicaci\u00f3n de los puntos que empezamos a ver en la primera parte:<\/p>\n<p>&#8211; Veremos el posicionamiento SEO tanto OnPage como OffPage con ejemplos de hoteles reales<br \/>\n&#8211; Hablaremos de la importancia de tener un Blog y utilizar v\u00eddeos en nuestra estrategia de contenidos<br \/>\n&#8211; Aprenderemos a generar contenidos susceptibles de publicidad digital.<div class=\"rcp_restricted rcp_paid_only\"><p>Recuerda que puedes ver todo el contenido de este curso <a href=\"https:\/\/hotelmarketing.school\/registro\/\">suscribi\u00e9ndote<\/a>, o si ya eres socio <a href=\"https:\/\/hotelmarketing.school\/log-in\/\">iniciando sesi\u00f3n<\/a><\/p>\n<\/div><\/p>\n<p>[\/restrict]<\/p>\n\n<\/div><h2 class=\"tabtitle\">Curso de 8 horas sobre Marketing Digital Hotelero con Jaime Chicheri - Parte 3<\/h2>\n<div class=\"tabcontent\">\n\n<p>En la lecci\u00f3n de hoy veremos c\u00f3mo gestionar una estrategia en Redes Sociales, herramientas de embudos de ventas con email marketing y profundizaremos en la importancia de la marca personal.<div class=\"rcp_restricted rcp_paid_only\"><p>Recuerda que puedes ver todo el contenido de este curso <a href=\"https:\/\/hotelmarketing.school\/registro\/\">suscribi\u00e9ndote<\/a>, o si ya eres socio <a href=\"https:\/\/hotelmarketing.school\/log-in\/\">iniciando sesi\u00f3n<\/a><\/p>\n<\/div><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n<\/div><h2 class=\"tabtitle\">Curso de 8 horas sobre Marketing Digital Hotelero con Jaime Chicheri - Parte 4<\/h2>\n<div class=\"tabcontent\">\n\n<p>Hoy finalizamos este curso y en esta \u00faltima lecci\u00f3n veremos un ejercicio pr\u00e1ctico a trav\u00e9s de una prueba planteada a los alumnos. Estos deber\u00e1n desarrollar una estrategia para difundir un live con el hashtag #eRevenuelive, posicion\u00e1ndolo en YouTube y en Google y publicando en las diferentes plataformas.<div class=\"rcp_restricted rcp_paid_only\"><p>Recuerda que puedes ver todo el contenido de este curso <a href=\"https:\/\/hotelmarketing.school\/registro\/\">suscribi\u00e9ndote<\/a>, o si ya eres socio <a href=\"https:\/\/hotelmarketing.school\/log-in\/\">iniciando sesi\u00f3n<\/a><\/p>\n<\/div><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Curso de 8 horas sobre Marketing Digital Hotelero con Jaime Chicheri En \u00e9l aprender\u00e1s a aplicar las mejores estrategias de marketing para impulsar y rentabilizar al m\u00e1ximo tu establecimiento tur\u00edstico. Esta es la primera parte de las cuatro que componen el curso, es la m\u00e1s te\u00f3rica y en ella veremos: Los 15 factores del \u00e9xito [&hellip;]<\/p>\n","protected":false},"author":680,"featured_media":1784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[1,6],"tags":[11,18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curso de 8 horas sobre Marketing Digital Hotelero con Jaime Chicheri - Hotel Marketing School<\/title>\n<meta name=\"description\" content=\"En \u00e9l aprender\u00e1s a aplicar las mejores estrategias de marketing para impulsar y rentabilizar al m\u00e1ximo tu establecimiento tur\u00edstico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotelmarketing.school\/cursos\/marketing-hotelero\/curso-marketing-digital-hotelero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curso de 8 horas sobre Marketing Digital Hotelero con Jaime Chicheri - 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