Para tener presencia online tenemos que trazar y desarrollar una Estrategia de Contenidos<\/strong>, no vale \u00fanicamente empezar a crearlo, hay que buscar un p\u00fablico objetivo y llamar su atenci\u00f3n alrededor de un tema que elijamos. Una de las estrategias que podemos aplicar es el Podcasting<\/strong> y, en este curso, aprendemos el paso a paso para la creaci\u00f3n del podcast de una marca personal o empresa. Veremos todo lo que hay que tener en cuenta para hacerlo con una calidad \u00f3ptima, tanto a nivel contenido como a nivel t\u00e9cnico.\u00a0\u00a1A por ello!<\/p>\n

\n
1. Breve historia del podcasting (Albert P\u00e9rez)<\/h2>\n
\n
\nEn esta lecci\u00f3n conoceremos los inicios del podcast, el crecimiento de los \u00faltimos a\u00f1os y cu\u00e1les son las principales plataformas.
\n<\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">2. \u00bfPor qu\u00e9 un podcast? (Gian Franco Mercado)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEn esta lecci\u00f3n exploramos los beneficios que nos puede aportar un podcast para nuestra estrategia de contenidos.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-gKp9b5y_uc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">3. Definiendo las caracter\u00edsticas principales (Gian Franco Mercado)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEs momento de definir cu\u00e1l ser\u00e1 nuestra tem\u00e1tica, nicho de mercado, p\u00fablico objetivo y propuesta de valor. Caracter\u00edsticas clave para iniciar un podcast exitoso.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/f3lRYzzzx-I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">4. Elige el formato del podcast (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nUna vez definidas las caracter\u00edsticas principales, el siguiente paso es definir el formato: \u00bfLo haremos solo o acompa\u00f1ado? \u00bfSer\u00e1 un podcast de entrevistas? \u00bfQu\u00e9 duraci\u00f3n tendr\u00e1? \u00bfCada cu\u00e1nto tiempo publicaremos?<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LFtZeJ3ZdsM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">5. El branding de tu podcast (Gian Franco Mercado)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\n\u00bfC\u00f3mo queremos que nos vea nuestra audiencia potencial? Creemos nuestro t\u00edtulo, descripci\u00f3n y car\u00e1tula. Lo primero que ver\u00e1n los oyentes que nos encuentren por primera vez.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_74z-nTFC3k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">6. Hardware y software de grabaci\u00f3n y edici\u00f3n (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nHablamos del hardware necesario para empezar el podcast y de las diferentes opciones seg\u00fan la inversi\u00f3n que queramos hacer. Tambi\u00e9n vemos los principales softwares tanto de grabaci\u00f3n como de edici\u00f3n, centr\u00e1ndonos en los programas gratuitos que hay disponibles como Audacity o Zencastr.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5XYU5prIlCs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">7. Tu primer episodio, paso a paso (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEs momento de grabar tu primer episodio. Te damos el paso a paso de c\u00f3mo hacerlo y qu\u00e9 tener en cuenta para conseguir un primer episodio de calidad.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/n4-JkKsXJA4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">8. Edici\u00f3n de audio y v\u00eddeo (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nCon esta lecci\u00f3n introduciremos la secci\u00f3n 8 en la cual veremos todos los consejos de edici\u00f3n elementales y muy importantes para publicar episodios de calidad: Edici\u00f3n de audio con Audacity y edici\u00f3n de v\u00eddeo con iMovie.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9f3bBQ_SI9s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">8.1.1 Edici\u00f3n de audio: Reducci\u00f3n de ruido (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3SjqW3328Js\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">8.1.2 Edici\u00f3n de audio: Compresi\u00f3n (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/TRWDf41sKm0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">8.1.3 Edici\u00f3n de audio: Normalizar (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gUeC30l7Y6o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">8.1.4 Edici\u00f3n de audio: Generar silencio (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_Mz0f1uoUCo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">8.1.5 Edici\u00f3n de audio: Intro y Outro (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/jEP1wibC7dk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">8.1.6 Edici\u00f3n de audio: Tip para convertir audio entre Mac y Windows (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/s83qQ8qfITc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">8.1.7 Edici\u00f3n de audio: Exportar audio como MP3 (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rp5eKGH7Wmo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">8.2 Edici\u00f3n de v\u00eddeo (Gian Franco Mercado)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEn esta lecci\u00f3n veremos los consejos fundamentales para la edici\u00f3n de v\u00eddeo con la herramienta iMovie que se pueden aplicar a otros programas.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/bSOzffZhWMI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">8.2.1 Edici\u00f3n de v\u00eddeo: Creaci\u00f3n clips (Gian Franco Mercado)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEn esta lecci\u00f3n aprenderemos a crear clips cortos para publicarlos en las redes sociales.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5-RFr7P-_fs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">8.2.2 Edici\u00f3n de v\u00eddeo: A\u00f1adir t\u00edtulos (Gian Franco Mercado)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEn esta lecci\u00f3n aprenderemos a a\u00f1adir t\u00edtulos o banners en cualquier punto del v\u00eddeo.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/HliVikiLeCc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">8.2.3 Edici\u00f3n de v\u00eddeo: Creaci\u00f3n de capas (Gian Franco Mercado)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEn esta lecci\u00f3n aprenderemos otras maneras de a\u00f1adir textos, im\u00e1genes o insertar otros v\u00eddeos en el nuestro.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/mJnniqDm2iI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">9. \u00bfC\u00f3mo subir el podcast y distribuirlo por las diferentes plataformas? (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEn esta lecci\u00f3n vemos c\u00f3mo alojar el podcast en Ivoox y c\u00f3mo utilizar el feed RSS para distribuirlo para que nuestro podcast est\u00e9 disponible en las principales plataformas.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/cjuMe2Xecfg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">10. Ya edit\u00e9 y publiqu\u00e9 mi primer episodio, \u00bfAhora qu\u00e9? (Gian Franco Mercado)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEn esta secci\u00f3n veremos consejos para una correcta difusi\u00f3n de nuestro podcast en las redes sociales y sitio web.<br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ITmoFF0feWM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">10.1 P\u00edldora: Headliner (Gian Franco Mercado)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEn esta lecci\u00f3n aprenderemos a utilizar la herramienta Headliner para crear peque\u00f1os cortos de audio para compartir en redes sociales.<br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/z7DTPcm-paQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">10.2 P\u00edldora: Veedio (Gian Franco Mercado)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEn esta lecci\u00f3n aprenderemos a utilizar la aplicaci\u00f3n web Veedio para a\u00f1adir subt\u00edtulos a nuestros v\u00eddeos y editarlos para publicarlos en redes sociales.<br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/lP1ZJHwpptY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">11. Estad\u00edsticas de tu podcast (Albert P\u00e9rez)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEn esta lecci\u00f3n veremos las estad\u00edsticas de nuestro podcast en diferentes plataformas y las recomendaciones IAB.<br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/b5fq7es3DMI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\n<\/div><h2 class=\"tabtitle\">12.\u00bfPuedo ganar dinero con un podcast? (Gian Franco Mercado)<\/h2>\n<div class=\"tabcontent\">\n<br \/>\nEn esta lecci\u00f3n veremos las distintas formas de monetizar el podcast.<br \/>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gOru9s3xKNI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo crear tu Podcast Para tener presencia online tenemos que trazar y desarrollar una Estrategia de Contenidos, no vale \u00fanicamente empezar a crearlo, hay que buscar un p\u00fablico objetivo y llamar su atenci\u00f3n alrededor de un tema que elijamos. Una de las estrategias que podemos aplicar es el Podcasting y, en este curso, aprendemos el […]<\/p>\n","protected":false},"author":680,"featured_media":1645,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[1,6,13],"tags":[],"yoast_head":"\n<title>C\u00f3mo crear tu Podcast (Prof. Gian Franco Mercado y Albert P\u00e9rez) - Hotel Marketing School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotelmarketing.school\/cursos\/como-crear-tu-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear tu Podcast (Prof. Gian Franco Mercado y Albert P\u00e9rez) - Hotel Marketing School\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo crear tu Podcast Para tener presencia online tenemos que trazar y desarrollar una Estrategia de Contenidos, no vale \u00fanicamente empezar a crearlo, hay que buscar un p\u00fablico objetivo y llamar su atenci\u00f3n alrededor de un tema que elijamos. Una de las estrategias que podemos aplicar es el Podcasting y, en este curso, aprendemos el […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotelmarketing.school\/cursos\/como-crear-tu-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel Marketing School\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-15T08:29:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-16T10:25:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotelmarketing.school\/wp-content\/uploads\/2021\/11\/marca.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/hotelmarketing.school\/#organization\",\"name\":\"Hotel Marketing School\",\"url\":\"https:\/\/hotelmarketing.school\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hotelmarketing.school\/#logo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/hotelmarketing.school\/wp-content\/uploads\/2018\/10\/logo.png\",\"contentUrl\":\"https:\/\/hotelmarketing.school\/wp-content\/uploads\/2018\/10\/logo.png\",\"width\":300,\"height\":26,\"caption\":\"Hotel Marketing School\"},\"image\":{\"@id\":\"https:\/\/hotelmarketing.school\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hotelmarketing.school\/#website\",\"url\":\"https:\/\/hotelmarketing.school\/\",\"name\":\"Hotel Marketing School\",\"description\":\"El Netflis del profesional hotelero\",\"publisher\":{\"@id\":\"https:\/\/hotelmarketing.school\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/hotelmarketing.school\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hotelmarketing.school\/cursos\/como-crear-tu-podcast\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/hotelmarketing.school\/wp-content\/uploads\/2021\/11\/marca.png\",\"contentUrl\":\"https:\/\/hotelmarketing.school\/wp-content\/uploads\/2021\/11\/marca.png\",\"width\":512,\"height\":512},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hotelmarketing.school\/cursos\/como-crear-tu-podcast\/#webpage\",\"url\":\"https:\/\/hotelmarketing.school\/cursos\/como-crear-tu-podcast\/\",\"name\":\"C\\u00f3mo crear tu Podcast (Prof. Gian Franco Mercado y Albert P\\u00e9rez) - 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