{"id":1399,"date":"2021-02-11T09:49:31","date_gmt":"2021-02-11T08:49:31","guid":{"rendered":"https:\/\/hotelmarketing.school\/?p=1399"},"modified":"2021-07-29T08:37:53","modified_gmt":"2021-07-29T06:37:53","slug":"curso-de-mice","status":"publish","type":"post","link":"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/","title":{"rendered":"Curso de El Segmento MICE en los hoteles (Profesoras Iunia Dumitrascu y Nikole Servera)"},"content":{"rendered":"<h2>Curso de El Segmento MICE en los hoteles (Profesoras Iunia Dumitrascu y Nikole Servera)<\/h2>\n<h3>Contenido de este curso:<\/h3>\n<p>El segmento MICE en los hoteles es un segmento a veces desconocido para muchos debido a sus particularidades en cuanto a la comercializaci\u00f3n y a la gesti\u00f3n.<br \/>\nEn este curso, Iunia Dumitrascu (Business Developer en E-ventology) y Nikole Servera (Consultancy and Education Area Manager en E-ventology), profundizar\u00e1n sobre algunos puntos clave para una mejor gesti\u00f3n con el fin de optimizar los recursos empleados y de incrementar los ingresos generados por este segmento de mercado en un hotel.<\/p>\n<p><div class=\"responsive-tabs\">\n<h2 class=\"tabtitle\">1. Historia del MICE y evoluci\u00f3n del sector<\/h2>\n<div class=\"tabcontent responsive-tabs__panel--active\">\n<br \/>\nIunia Dumitrascu y Nikole Servera nos introducen la historia del segmento MICE para entender de d\u00f3nde surge la industria MICE y cu\u00e1l es su situaci\u00f3n actual.<\/p>\n<div class=\"rcp_restricted rcp_paid_only\"><p>Recuerda que puedes ver todo el contenido de este curso <a href=\"https:\/\/hotelmarketing.school\/registro\/\">suscribi\u00e9ndote<\/a>, o si ya eres socio <a href=\"https:\/\/hotelmarketing.school\/log-in\/\">iniciando sesi\u00f3n<\/a><\/p>\n<\/div>\n\n<\/div><h2 class=\"tabtitle\">2. Diferencias entre Grupos Leisure y Grupos MICE<\/h2>\n<div class=\"tabcontent responsive-tabs__panel--active\">\n\n<p>Las principales diferencias entre estas dos tipolog\u00edas de grupos, bas\u00e1ndonos en aspectos clave en la gesti\u00f3n y comercializaci\u00f3n de los mismos.<\/p>\n<div class=\"rcp_restricted rcp_paid_only\"><p>Recuerda que puedes ver todo el contenido de este curso <a href=\"https:\/\/hotelmarketing.school\/registro\/\">suscribi\u00e9ndote<\/a>, o si ya eres socio <a href=\"https:\/\/hotelmarketing.school\/log-in\/\">iniciando sesi\u00f3n<\/a><\/p>\n<\/div>\n\n<\/div><h2 class=\"tabtitle\">3. Distribuci\u00f3n e Intermediarios en el MICE<\/h2>\n<div class=\"tabcontent responsive-tabs__panel--active\">\n\n<p>Principales canales de distribuci\u00f3n online y offline y las principales figuras de intermediaci\u00f3n en el mundo MICE.<\/p>\n<div class=\"rcp_restricted rcp_paid_only\"><p>Recuerda que puedes ver todo el contenido de este curso <a href=\"https:\/\/hotelmarketing.school\/registro\/\">suscribi\u00e9ndote<\/a>, o si ya eres socio <a href=\"https:\/\/hotelmarketing.school\/log-in\/\">iniciando sesi\u00f3n<\/a><\/p>\n<\/div>\n\n<\/div><h2 class=\"tabtitle\">4. El proceso de venta<\/h2>\n<div class=\"tabcontent responsive-tabs__panel--active\">\n\n<p>Qui\u00e9n es quien en el proceso de decisi\u00f3n, el pitch y c\u00f3mo optimizar cada fase del proceso de venta.<\/p>\n<div class=\"rcp_restricted rcp_paid_only\"><p>Recuerda que puedes ver todo el contenido de este curso <a href=\"https:\/\/hotelmarketing.school\/registro\/\">suscribi\u00e9ndote<\/a>, o si ya eres socio <a href=\"https:\/\/hotelmarketing.school\/log-in\/\">iniciando sesi\u00f3n<\/a><\/p>\n<\/div>\n\n<\/div><h2 class=\"tabtitle\">5. Gesti\u00f3n Comercial en MICE<\/h2>\n<div class=\"tabcontent responsive-tabs__panel--active\">\n\n<p>Estructuras comerciales en el sector hotelero y c\u00f3mo hacer promoci\u00f3n en el mundo MICE.<\/p>\n<div class=\"rcp_restricted rcp_paid_only\"><p>Recuerda que puedes ver todo el contenido de este curso <a href=\"https:\/\/hotelmarketing.school\/registro\/\">suscribi\u00e9ndote<\/a>, o si ya eres socio <a href=\"https:\/\/hotelmarketing.school\/log-in\/\">iniciando sesi\u00f3n<\/a><\/p>\n<\/div>\n\n<\/div><h2 class=\"tabtitle\">6. La visita de inspecci\u00f3n<\/h2>\n<div class=\"tabcontent responsive-tabs__panel--active\">\n\n<p>La visita de inspecci\u00f3n como momento clave para la conversi\u00f3n del negocio.<\/p>\n<div class=\"rcp_restricted rcp_paid_only\"><p>Recuerda que puedes ver todo el contenido de este curso <a href=\"https:\/\/hotelmarketing.school\/registro\/\">suscribi\u00e9ndote<\/a>, o si ya eres socio <a href=\"https:\/\/hotelmarketing.school\/log-in\/\">iniciando sesi\u00f3n<\/a><\/p>\n<\/div>\n\n<\/div><h2 class=\"tabtitle\">7. Gesti\u00f3n de grupos y eventos in house<\/h2>\n<div class=\"tabcontent responsive-tabs__panel--active\">\n\n<p>Momentos y aspectos clave de la gesti\u00f3n del cliente MICE in house: La visita de inspecci\u00f3n, el flow del evento y qu\u00e9 tener en cuenta en cada momento.<\/p>\n<div class=\"rcp_restricted rcp_paid_only\"><p>Recuerda que puedes ver todo el contenido de este curso <a href=\"https:\/\/hotelmarketing.school\/registro\/\">suscribi\u00e9ndote<\/a>, o si ya eres socio <a href=\"https:\/\/hotelmarketing.school\/log-in\/\">iniciando sesi\u00f3n<\/a><\/p>\n<\/div>\n\n<\/div><h2 class=\"tabtitle\">8. Adaptaci\u00f3n post Covid<\/h2>\n<div class=\"tabcontent responsive-tabs__panel--active\">\n\n<p>Claves para la adaptaci\u00f3n Post Covid en la gesti\u00f3n de eventos.<\/p>\n<div class=\"rcp_restricted rcp_paid_only\"><p>Recuerda que puedes ver todo el contenido de este curso <a href=\"https:\/\/hotelmarketing.school\/registro\/\">suscribi\u00e9ndote<\/a>, o si ya eres socio <a href=\"https:\/\/hotelmarketing.school\/log-in\/\">iniciando sesi\u00f3n<\/a><\/p>\n<\/div>\n<\/div><\/div>\n<h6><a href=\"https:\/\/www.flaticon.es\/autores\/phatplus\" target=\"_blank\" rel=\"noopener noreferrer\">Atribuci\u00f3n Im\u00e1genes<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Curso de El Segmento MICE en los hoteles (Profesoras Iunia Dumitrascu y Nikole Servera) Contenido de este curso: El segmento MICE en los hoteles es un segmento a veces desconocido para muchos debido a sus particularidades en cuanto a la comercializaci\u00f3n y a la gesti\u00f3n. En este curso, Iunia Dumitrascu (Business Developer en E-ventology) y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1400,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[1,13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curso de El Segmento MICE en los hoteles (Profesoras Iunia Dumitrascu y Nikole Servera) - Hotel Marketing School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curso de El Segmento MICE en los hoteles (Profesoras Iunia Dumitrascu y Nikole Servera) - Hotel Marketing School\" \/>\n<meta property=\"og:description\" content=\"Curso de El Segmento MICE en los hoteles (Profesoras Iunia Dumitrascu y Nikole Servera) Contenido de este curso: El segmento MICE en los hoteles es un segmento a veces desconocido para muchos debido a sus particularidades en cuanto a la comercializaci\u00f3n y a la gesti\u00f3n. En este curso, Iunia Dumitrascu (Business Developer en E-ventology) y [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel Marketing School\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-11T08:49:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-29T06:37:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotelmarketing.school\/wp-content\/uploads\/2021\/02\/presentation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/hotelmarketing.school\/#organization\",\"name\":\"Hotel Marketing School\",\"url\":\"https:\/\/hotelmarketing.school\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hotelmarketing.school\/#logo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/hotelmarketing.school\/wp-content\/uploads\/2018\/10\/logo.png\",\"contentUrl\":\"https:\/\/hotelmarketing.school\/wp-content\/uploads\/2018\/10\/logo.png\",\"width\":300,\"height\":26,\"caption\":\"Hotel Marketing School\"},\"image\":{\"@id\":\"https:\/\/hotelmarketing.school\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hotelmarketing.school\/#website\",\"url\":\"https:\/\/hotelmarketing.school\/\",\"name\":\"Hotel Marketing School\",\"description\":\"El Netflis del profesional hotelero\",\"publisher\":{\"@id\":\"https:\/\/hotelmarketing.school\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/hotelmarketing.school\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/hotelmarketing.school\/wp-content\/uploads\/2021\/02\/presentation.png\",\"contentUrl\":\"https:\/\/hotelmarketing.school\/wp-content\/uploads\/2021\/02\/presentation.png\",\"width\":512,\"height\":512},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/#webpage\",\"url\":\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/\",\"name\":\"Curso de El Segmento MICE en los hoteles (Profesoras Iunia Dumitrascu y Nikole Servera) - Hotel Marketing School\",\"isPartOf\":{\"@id\":\"https:\/\/hotelmarketing.school\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/#primaryimage\"},\"datePublished\":\"2021-02-11T08:49:31+00:00\",\"dateModified\":\"2021-07-29T06:37:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/hotelmarketing.school\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Curso de El Segmento MICE en los hoteles (Profesoras Iunia Dumitrascu y Nikole Servera)\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/#webpage\"},\"author\":{\"@id\":\"https:\/\/hotelmarketing.school\/#\/schema\/person\/03ab44f7b75dbd5f50fd6f4c0cc212b8\"},\"headline\":\"Curso de El Segmento MICE en los hoteles (Profesoras Iunia Dumitrascu y Nikole Servera)\",\"datePublished\":\"2021-02-11T08:49:31+00:00\",\"dateModified\":\"2021-07-29T06:37:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/#webpage\"},\"wordCount\":398,\"publisher\":{\"@id\":\"https:\/\/hotelmarketing.school\/#organization\"},\"image\":{\"@id\":\"https:\/\/hotelmarketing.school\/cursos\/curso-de-mice\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotelmarketing.school\/wp-content\/uploads\/2021\/02\/presentation.png\",\"articleSection\":[\"Cursos\",\"Varios\"],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hotelmarketing.school\/#\/schema\/person\/03ab44f7b75dbd5f50fd6f4c0cc212b8\",\"name\":\"Jaime L\\u00f3pez Chicheri\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hotelmarketing.school\/#personlogo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96355fd6fa868d83c9a37104ec3d066c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96355fd6fa868d83c9a37104ec3d066c?s=96&d=mm&r=g\",\"caption\":\"Jaime L\\u00f3pez Chicheri\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/hotelmarketing.school\/wp-json\/wp\/v2\/posts\/1399"}],"collection":[{"href":"https:\/\/hotelmarketing.school\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelmarketing.school\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelmarketing.school\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelmarketing.school\/wp-json\/wp\/v2\/comments?post=1399"}],"version-history":[{"count":18,"href":"https:\/\/hotelmarketing.school\/wp-json\/wp\/v2\/posts\/1399\/revisions"}],"predecessor-version":[{"id":1405,"href":"https:\/\/hotelmarketing.school\/wp-json\/wp\/v2\/posts\/1399\/revisions\/1405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelmarketing.school\/wp-json\/wp\/v2\/media\/1400"}],"wp:attachment":[{"href":"https:\/\/hotelmarketing.school\/wp-json\/wp\/v2\/media?parent=1399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelmarketing.school\/wp-json\/wp\/v2\/categories?post=1399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelmarketing.school\/wp-json\/wp\/v2\/tags?post=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}